Network monitoring specialist Paessler doubles UK sales revenue in 2011
Despite challenging trading conditions, the preliminary sales figures from global network monitoring specialist Paessler show significant growth in 2011, with the company doubling its UK sales revenues from 2010. The company recorded growth across all of its worldwide markets in the past year, with the UK its highest growth market, followed by France and Germany.
To support its expansion, the company bolstered its global workforce by 43% in 2011 and strengthened its regional channel sales with the addition of more than 25 new partners in the UK. The company also responded to a growing international demand for its software with the launch of new language versions in Dutch and Chinese, meaning that PRTG Network Monitor is now available in seven languages.
Paessler attributes the dramatic rise in demand for its PRTG Network Monitor software to the increasing complexity of networks, but a drop in the budget and staff resources available to support them. With PRTG Network Monitor, systems administrators are better able to prioritise their time and focus on what’s important to the smooth running of the network. Sales, according to Paessler, have been boosted in a major way by IT-dependent companies who simply cannot afford to be let down by their IT. The company has also seen a growing number of companies investing in network monitoring to optimise their IT infrastructure (do we have the right IT set-up?) and to control SLAs (are we getting what we are paying for?), as part of an overall strategy to enhance their business.
"We are pleased to have performed so well in a tough market and full credit goes to the team for their dedication and commitment to understanding our clients’ needs. It is clear that our software is proving itself as a valuable business tool, and this is largely due to its reliability and flexibility," says Dirk Paessler, founder and CEO of Paessler AG. "Our research shows that network monitoring is gaining in importance in different areas of our customers’ business, for example, for the monitoring of virtual environments or ensuring that their online stores are running smoothly. Independent tests also show that the ease-of-use and price-performance of our software make it an attractive choice for any business keen to monitor the performance of its network and minimise downtime.”
In 2012, Paessler plans to grow its business further with expansion into South America and Asia. Closer to home, the company is also looking to strengthen its growing network of UK channel partners and will therefore be launching a new technical certification programme and a number of high-profile marketing campaigns to increase brand awareness and support the sales process.
About Paessler AG
Paessler AG leads the industry in providing the most powerful, affordable and easy-to-use network monitoring and testing solutions. The company’s suite of just right software products delivers peace of mind, confidence and convenience for businesses of all sizes – from Small Office/Home Office (SOHO) to large enterprises, including more than 70% of the Fortune 100 companies. Based in Nuremberg, Bavaria/Germany, Paessler’s global reach includes more than 50,000 licenses sold and more than 150,000 active installations, including its robust freeware products, through its worldwide locations in Canada, the UK, Japan, the US and others. Founded in 1997, Paessler AG remains a privately held company and is recognised as both a Cisco Technology Developer Partner and a VMware technology Alliance Partner. For more information, visit www.paessler.com
Deepa Vyas/Jessica Mangan
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