FAQs
Is there a difference between public relations and publicity?
Yes. Publicity is one aspect of public relations. While both share the goal of drawing attention to your business, publicity consists of media interest and actual coverage, such as a news story, radio interview, or product review. This promotes customer awareness. When they grow aware of what you're selling or what your firm stands for, they can relate to it on many levels. Publicity can come and go, but with a solid PR campaign you connect with your audience on a long-term basis.
