FAQs
What is an angle?
The angle is the aspect of your product, service or event that makes your business newsworthy and/or unique to the appropriate audience. For example:
- What's new about your business, product, service or solution?
- What's distinctive about it?
- How does it solve a prevalent problem?
- How does it relate to a current trend?
- How does it benefit your clients?
The last one is actually the most important - it can turn an average story into a fascinating one, which editors will judge useful to their readership - a readership consisting of potential customers!
