FAQs
What is an audience?
An audience, or a 'public', is a group of people on whom your company's success depends. Public relations establishes and maintains mutually beneficial relationships with these audiences. The range of publics will differ from organisation to organisation, but broadly it may consist of: potential and existing customers, investors, analysts, employees, trade organisations, non-governmental organisations, legislative bodies and governmental agencies, published, broadcast and internet media. Not all of these will contribute to the bottom line, but they can be powerful 'influencers'.
