Online Communications
K+R understands the digital environment of online PR and communications. A specialist ECCO International team provides digital and online PR communications consultancy and services, including:
- Consultancy
- If you need to understand how your audiences interact within the digital world, we can help. Understanding who and where your audiences are online and what they are doing there, provides you with the basic knowledge you need to communicate. We can also help you with web and software reviews, focussing on content advice and development –crucial elements of the best websites, portals and online discussion groups. With that knowledge we can help you establish and develop your profile and to become experts in your field, online.
- Website and Multimedia Design & Development
- We ask all the right questions to ensure every website and/or multimedia solution meets its objectives. Whether it’s a DVD, simple showcase website, a portal or full blown ecommerce site, we use a mix of user behaviour, graphical expertise and business intelligence combined with experience and flair to create the right online business solution. We optimise every site for all the major search engines and we provide every site with a very simple content management system (CMS) that allows you to decide where the content management and control resides. And we provide reliable, cost effective website hosting as well!
- Audience-Specific Websites
- With over 20 years’ experience in Journalism and PR communications; we understand that different audiences have different online needs. We specialize in online press offices for journalists and specialist websites for:
- crisis communications
- events
- analysts
- investors
Knowing what your audiences want to find on the Internet, what content they seek and what they do with it are all key to delivering the right solution.
- Intranets & Extranets
- can serve as powerful tools for communications within and across organizations, vertically and horizontally – whether part of a change management programme or to improve internal and external communications. They can also help workforce productivity - via bespoke or web browser interfaces, users can access data held in any database the organization wants to make available, anytime and anywhere. The ECCO and K+R digital team provide both off-the-shelf solutions for rapid deployment (particularly useful for projects, events and crisis management) or bespoke development where a unique solution is required.
- Web Syndication, News Feeds and Distribution Services
- If you want to syndicate your content to other websites, or if you want to deploy Really Simple Syndication (RSS) feeds to disseminate news or other content to individuals or groups; or news feeds to other sites, we can help. Newsfeeds and news distribution can help you to:
- Deliver your news to relevant online locations
- Find out where your PR is successful online
- Gather competitor intelligence
- Collate general industry news
- Undertake one-off searches on keywords
- General market research
We can rapidly implement news feeds (your own or third party news) and distribute to your chosen (accepted) locations.
- Weblogs, Chat Rooms and Online Communities
- If you need to set up an effective weblog (blog), chat room or online community (e.g. email discussion groups, message boards and online forums), we have the technology, understanding and experience to give you a successful start, maintain the momentum and measure it. We keep on top of web trends and then master them - with the rise of the weblog, we can implement it for you, assist you in placement where necessary, advise on content and tell you how to use it most effectively.
- Media Evaluation (online & offline)
- Used effectively, evaluating your coverage - whether it’s print or broadcast, online or offline – can harvest intelligence to feed into your communications plan. Evaluation is more than reactive and, if used to its full potential, can become a proactive business management tool. We tell you if your reputation differs by target audience and quantify the influence your messages have. We can measure success and effectiveness by reviewing key message delivery against strategic objectives and monitoring performance indicators and more importantly, we can demonstrate ROI beyond Advertising Equivalent Value (AVE), providing the financial justification for any PR campaign.
- Online Brand & Reputation Management
- The power and influence of the Internet cannot be under-estimated. It is not just the respected individual or the industry ‘expert’ that influences opinions online – it can be one simple weblog or chat room posting that can have a major impact on your business. This service is particularly relevant for:
- Gathering brand intelligence
- PR programme planning, strategy and evaluation
- Increasing message penetration
- Product launches and announcements
- Industry developments
- Crisis management and control
- Online research
