Kinross Render - Is PR the same as advertising?

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Doing Well by Doing Good

Globalisation, the impact of the internet and individuals very real concerns about climate change and resource shortages have combined to place CSR firmly at the top of the public relations agenda says K+R CEO Sara Render.

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10n2 Technologies launches 'No texting while driving' cloud-based smartphone App for business
Enterprise wins innovation award for diversity
Ordnance Survey announces the 2000th PSMA member
On World Oceans Day, Interface and ZSL announce partnership
Brighouse local Celebrates 50 Years at Interface
Interface unveils Fotosfera, its first product made from bio-based nylon
Interface pops up in Cardiff with new showroom concept

FAQs

Is PR the same as advertising?

No. Advertising is paid-for space or time in the media to convey a message, while media relations will only endeavour to inform or persuade a journalist that a story is worth publishing because it will interest the readers. Public relationsis especially effective as a promotional tool because people (e.g. prospective customers) give more credibility to what they read or hear when it comes in the form of third party endorsements.