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Doing Well by Doing Good

Globalisation, the impact of the internet and individuals very real concerns about climate change and resource shortages have combined to place CSR firmly at the top of the public relations agenda says K+R CEO Sara Render.

FAQs

Why should I do PR?

Organisations that successfully promote their brand and products benefit by:

  • communicating key messages,
  • achieving publicity for new products and services,
  • influencing opinion, stimulating debate and generating sales leads.  

Many types of media are interested in receiving news or feature ideas from you, provided the story has a newsworthy 'angle' appropriate to their viewers, readers or listeners. These include:

  • national, regional and local newspapers,
  • industry, business publications and newsletters,
  • online media,
  • national, local and regional radio and TV.